Nostalgia and the Nineties Kid
Remember when… Of course you do! You are a millennial, aren't you! We spend so much time making fun of boomers who say “back in my day..”, it takes some time to realize that we are doing the same with our “Remember when..” But who can blame us? Nostalgia is a heady drug, making us feel warm, cosy, and happy even when everything is burning around us. (An exaggeration... but is it?!) Is it any wonder that nostalgia marketing is a big deal now? Every movie, ad, trailer, and product is trying to remind us of something from our childhood, and the saps that we are, we are just lapping it all up. And, to be frank, I love it. I love nostalgia. There are things I do that make no sense simply because it reminds me of older days. But I am also capable of stepping back and looking at the larger picture, and I have a few observations. The KTV hypothesis You know how when we had no OTT, and CD shops were few and CD players fewer, we just watched what played on KTV? What movie? Who ...