Ads, Malls, and Fat girls
The idea for this post started when I was standing in the queue at KFC waiting to taste their new Rocking burger. It was as I stood there seeing all the Rocking burger ad, that I realized, hey, he is just gonna give me the same old burger isn’t he? I had fallen for a marketing ploy (like I always do). But really, anything is better than the stupid Rocking burger. Other than the fact that it has barely any mayo, and a lot of corn, it is no different from the regular burger. I have given up on burgers now. Only gourmet three-cheese ravioli from now on! Anyway there started my idea for a post to ramble on about all the things that annoy the shopaholic/foodie in me!
Speaking of advetisements, what the fraack is Fair and Lovely thinking anyway? I mean, I liked that Yami female after I saw her in Vicki Donor, but now I can’t even look at her. Not cuz I hate her that much. But cuz the Fair and Lovely people have made her blindingly WHITE. Yami’s romeo can say “But soft, what light through yonder window breaks? It is the east, and Juliet (Yami) is the sun” and mean it. LITERALLY. Forget the fake photoshopped white, the ad concept is something beyond all this. Girl’ dad says get married. Girl doesn’t want to. Girl uses Fair and Lovely. Turns blinding white. Speaks up against dad in diplomatic manner. We normal dark skinned girls use a product too to talk sensibly. It’s called common sense, and it DOES NOT come in a tube. And let me not even get started on Fair and Handsome. Please. Leave our men alone. Another female product that comes up with absolutely ridiculous ads is the sanitary napkin. NO ONE. And I mean NO. ONE. Looks that happy when they are on their periods. Just tell us why it’s better than the others. That’s all we want to know. I mean, we are gonna buy it anyway!!!
Oh! And then there was this other incident that really annoyed me. So, I grabbed my sensible-shopper friend and went jeans shopping. We (obviously) hit the mall and headed to Lifestyle. We tried Pepe, Lee and Levis and somehow, all these brands seem to think they don’t have to stock beyond size 32. I ask for 36 and the skinny sales lady looks at me like I am trying to shop for my pet elephant. She gives me a 32 and says it’ll fit. I just assume it’s some new cool thing where a 32 is actually a 36, but no. A 32 is a 32. And I am sooooo not. I mean seriously brands, did you expect us healthy girls to stop wearing jeans after we turned 18?? My mom actually fed me okay. I am not a size skinny. I am a size awesome. And speaking of sizes, what’s wrong with girls these days? It’s like anything other than skinny is immediately fat. What happened to the in-betweens? Healthy? Curvy? Voluptuous? Bootylicious?. This one girl I know who is so skinny she needs an XS size (in everything) called me fat the other day. And I asked her to go away in a not so nice manner. As for my jeans story, I finally found a really nice Wrangler jeans that fit PURRRRR-fectly! And it was just a size 34! Yay!!
While I absolutely LOVE lifestyle (they have great sales and good clothes), there is one rule of theirs that really bemuses me. Men aren’t allowed in the women’s trial room area and vice versa. Let me make it clear. They don’t mean inside the trial room, they mean inside the passage that houses the trial room. So essentially, there are scores of bored cellphone-holding men waiting outside there for the lady whom they came with. Now, if you wanna come out and show the dress you are wearing and ask your guy friend’s opinion, you will have to do the awkward discreet call which cannot be heard over the bedlam. Then you call a bit louder, and all of them look up and straight at you. Except the guy you were calling. Murphy’s law, you see. Sigh. Wouldn’t it just make it so much easier if they could stand outside your door, you just give a quick peek and go back in to admire yourself in all the mirrors in there? But no, we have to walk the ramp!
But in spite of all this, there is nothing like a day at the mall! Commercialism and overpriced coffee and a parking spot more expensive than my car are what make living in a metro such a great thing right?!
Nice piece.....especially the portion about "fairness" craze.......
ReplyDeleteGood one.. I also wrote about this Fair n Lovely craziness after I read Nanditha Das' article on "Dark is beautiful"..
ReplyDeleteSo true! Indian version of racism it is!!
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